Using the information in Table 2.1, critique the adequacy and merit of the following vision statements, listing effective elements and shortcomings. Rank the vision statements from best to worst once you complete your evaluation.
The student should produce a table similar to the following:

Transcribed Image Text:

Company Name Amazon Effective Elements • Graphic Feasible Easy to communicate Shortcoming: Vague • Not distinctive • Not forward looking BASF Directional • Focused Desirable Desirable · Easy to communicate • Directional Focused Vague or incomplete Not distinctive • Not forward-looking • Not distinctive Mastercard Hilton Hotels Corporation Feasible Desirable