My thoughts exactly. We have little, if any, control now over the customer purchase experience. This could really set us apart. In opening retail stores, we would create small branded experiences in malls and shopping areas selling our watches exclusively. Given the small size of each of these stores, the proposed cost, on average, is roughly $500,000 per store. We would initially open a few near our headquarters and aim to expand nationally to major retail centers. Strategies for Retail Stores - Maintain 50%75% margins by pricing in line with other retail outlets - Limit the number of retail partners that refuse to carry our products - Utilize a small store size in popular locations - Create a luxurious feel within the store - Train and compensate employees well to increase customer service