My topic is rottness island in Perth

Overview of Assignment AIMS: . Examine the theory of segmentation, targeting, and positioning in more depth . Discuss the way it is applied in practice. TOPIC: . Tourism. . Choose a local company/brand that falls into that category (it can be an international brand). . Focus on one region only. Overview of Assignment NU AREAS OF FOCUS: Describe the product and the characteristics of the market, including information on the market size where available, as well as market trends and characteristics Explain in depth the segmentation criteria that the company uses and analyse the effectiveness of this approach. Make sure you support your views with evidence. Develop profiles of the various segments, identifying the priority segments. Describe the positioning of this product against the competitors. Critically analyse whether the marketing strategies undertaken by the organisation are aligned with the segmentation profiles and make recommendations as to what improvements or changes could be made. Wherever possible, use reliable information to support your arguments. This can be information from websites, the company itself, or more academic sources of information. . Your assignment is to be not more than 1,500 words in length (Abstract 150 words max). Rubric NU Fail-(below-50%) Pass .(50-59%) Credit (60-69%) Distinction.(70-79%) High-Distinction-(80-100%)a Depth.of. Limited-discussion of STP. The-STP-topics-raised are Identifies-and outlines Presents accurate and-detailed- Delivers a-well-focused-diagnosis of theoretical- topics.a not well.considered or lack some principal.STP-related. summary of relevant.STP- the strategic issues related to the knowledge detail and justification. topics. . .Demonstrates.an- related.concepts-which are impact of-STP-approaches on (8-marks.available) cceptable understanding central to strategic marketing. | |marketing. . .The discussion is of the concepts and-their compelling-and-insightful.a relevance. Market-overview- Limited-identification.of the. The-characteristics of the. The overview of the The-reader is able:to.g A-detailed-and-insightful-assessment of- and-assessment-1 market characteristicsa market are unclear. a market, including.future clear.picture of.both.the current. the market gives.the-reader a strong. (4.marks)a trends.is.presented. a and predicted.state of the- sense of the potential-opportunity. market a Segmentation-and. 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