My topic is The Art of Research, Data and Analysis in Hospitality and Tourism

Please help to do about Research Design/Data Collection Method based on the below using couple sources.

such as peer-reviewed academic journals, books, or legitimate reports (no blogs or editorials).

Is the proposed method logical, doable, and ethical? Have you defined the study sample?

Introduction

What is it about our product that stands out compared to competitors? How do we retain repeat guests? What keeps people coming back for more?Age-old questions on every business-operator's mind when trying to figure out how to keep business booming throughout the year. And those questions are exactly what we will attempt to answer in the following study and research through use of a survey and analyzing other published works of research on the topic. This topic is important to research because further understanding of how to maintain consistent business even in the slow season will help ensure that the industry does not suffer any labor or financial loss when tragedies, such as the COVID-19 pandemic hit. According to COVID-19, Government Measures and Hospitality Industry Performance, "Overall, our findings show that most of the government interventions were associated with a negative response in the returns of the hospitality industry, a response that became more negative as the COVID-19 pandemic evolved" (Aharon et al, 2021). The previous statement expressing how the industry suffered as the virus progressively worsened can be seen in the reports from industry professionals from the World Travel and Tourism Council who discuss that prior to the pandemic, the industry made up 25% of all new jobs created internationally, 10.6% of all jobs, and 10.4% of the global GDP, but within the first year (2020) about 62 billion jobs within the industry were lost (2021). If you have traveled anytime between 2019 to 2022, the staffing or labor shortages in hotels, restaurants, casinos, retail stores, and other hospitality and tourism entities are not hard to miss following the pandemic. That is a huge part as to why customer retention is so important to the industry, it allows these entities to maintain a steady flow of business even throughout the labor shortages that can befall any industry, but are currently hitting the hospitality and tourism industry so hard. This study will help industry leaders and professionals to better prepare for other future disasters that could cause a decline in travel based off travelers' responses to why they are choosing to remain loyal to one brand over another, why they choose one destination over another, or what factors drive them to choose your entity everytime they are back in the area over and over again.

Problem Statement - not ready yet

Purpose Statement

The purpose of the study in straightforward terms is for business leaders to better understand how they can retain guests at their establishments and why they should truly care about it.

Literature Review

Sources:

Aharon, D. Y., Jacobi, A., Cohen, E., Tzur, J., & Qadan, M. (2021). COVID-19, government measures and hospitality industry performance. PloS One, 16(8), e0255819. Electronically accessed Oct. 10, 2022.https://doi.org/10.1371/journal.pone.0255819.

Chatterjee, R., & Srivastava, S. K. (2022).Validation of CRM Variables on Customer Satisfaction, Loyalty, and Commitment in the Mid-Market Hotel Sector. International Journal of Hospitality & Tourism Systems,15(2), 133-141. Electronically accessed Oct. 10, 2022.

World Travel and Tourism Council (WTTC) Economic Impact Reports. https://wttc.org/Research/ Economic-Impact. 2021; (electronically accessed October 10, 2022).

Research Design/Data Collection Method - need to write

Works Cited

Aharon, D. Y., Jacobi, A., Cohen, E., Tzur, J., & Qadan, M. (2021). COVID-19, government measures and hospitality industry performance. PloS One, 16(8), e0255819. Electronically accessed Oct. 10, 2022.https://doi.org/10.1371/journal.pone.0255819.

Chatterjee, R., & Srivastava, S. K. (2022).Validation of CRM Variables on Customer Satisfaction, Loyalty, and Commitment in the Mid-Market Hotel Sector. International Journal of Hospitality & Tourism Systems,15(2), 133-141. Electronically accessed Oct. 10, 2022.

World Travel and Tourism Council (WTTC) Economic Impact Reports.https://wttc.org/Research/ Economic-Impact. 2021; (electronically accessed October 10, 2022).