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MyBike is a bike company that builds low-cost, quality bikes for recreational use. Pretend you work in a marketing agency and have been hired by
MyBike is a bike company that builds low-cost, quality bikes for recreational use. Pretend you work in a marketing agency and have been hired by MyBike to help promote the brand. Your first task is to create positioning statement and outline the positioning strategy for MyBike. Craft both a positioning statement and positioning strategy and detail them below.
For each element, provide an explanation to why strategically your recommendation will be the most successful.
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