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Mybuddy is a new social networking platform seeking to gain a foothold as a location-based friend-finding app. While it initially gained many users due to

Mybuddy is a new social networking platform seeking to gain a foothold as a location-based friend-finding app. While it initially gained many users due to the endorsement of Taylor Swift and adoption by that very large fan community, it is now looking for additional funding to sustain its growth. What key element should it focus on in order to be successful going forward? (Choose the best answer.)

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