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Myer needs to identify its strategically significant customers (SSCs) to continue its development, thus: a. Who are SSCs for a business, Explain the theory (2
- Myer needs to identify its strategically significant customers (SSCs) to continue its development, thus:
a. Who are SSCs for a business, Explain the theory (2 marks),
b. Discuss 4 types of SSCs for Myers? (12 marks).
c. Explain 3 reasons why Myer needs to focus on SSCs (6 marks)
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
