Question
n a pretest, data onCamay soap were obtained from 45 respondents. These data are given in the following table, which gives the usage, sex, awareness,
n a pretest, data onCamay soap were obtained from 45 respondents. These data are given in the following table, which gives the usage, sex, awareness, attitude, preference, intention, and loyalty towardCamay of a sample ofCamay users. Usage has been coded as
1, 2, or 3, representing light, medium, or heavy users. The sex has been coded as 1 for females and 2 for males. Awareness, attitude, preference, intention, and loyalty are measured on 7-point Likert type scales (1 _very unfavourable, 7 _very favourable)
c) Based on the data answer the following questions.
formulate the null and the alternative hypotheses and suggest the appropriate statistical test(s) for:
Do the males and females differ in theirloyalty for Camay?
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