Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

n a pretest, data onCamay soap were obtained from 45 respondents. These data are given in the following table, which gives the usage, sex, awareness,

n a pretest, data onCamay soap were obtained from 45 respondents. These data are given in the following table, which gives the usage, sex, awareness, attitude, preference, intention, and loyalty towardCamay of a sample ofCamay users. Usage has been coded as

1, 2, or 3, representing light, medium, or heavy users. The sex has been coded as 1 for females and 2 for males. Awareness, attitude, preference, intention, and loyalty are measured on 7-point Likert type scales (1 _very unfavourable, 7 _very favourable)

c) Based on the data answer the following questions.

formulate the null and the alternative hypotheses and suggest the appropriate statistical test(s) for:

Do the males and females differ in theirloyalty for Camay?

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

OM operations management

Authors: David Alan Collier, James R. Evans

5th edition

1285451376, 978-1285451374

More Books

Students also viewed these General Management questions