The CBC used advertising, personal selling, public relations, and sales promotion to communicate with its target audience about its new show Kidnapped. Which term would describe the television network's plan for using these tools most effectively?

a. mass communication mix. 

b.promotional strategy. 

c.selling land. 

d. marketing mix plan

A newspaper article on Bell's long-distance service informed consumers that while the advertisements say all calls cost seven cents a minute, the ad fails to mention a 50-cent connection fee and a monthly charge to use the service. In terms of the promotion mix, what is this news article an example of?

a. public relations. 

b. personal sellingc. 

c.sales promotions. 

d.publicity

What is the greatest strength of social media?

a. It is valuable as a method of gaining attention for a company, good, or service.

b. It is useful in creating repeat purchases.

c. It is effective at engaging with customers and enabling companies to maintain interest in the brand.

d. It is helpful in encouraging the buyer to decide that a particular brand is the best choice.

What is a competitive advantage?

a. the marketing function that evaluates public attitudes, identifies areas within the organization the public may be interested in, and executes a program of action to earn public understanding and acceptance. 

b. the set of unique features of a company and its products that are perceived by the target market as significant and superior to those of the competition. 

c. a strategy that outlines the process for achieving promotional goals in terms of stages of consumer involvement with the messaged. 

d. a purchase situation involving a personal, paid-for communication between two people in an attempt to influence each other

Which statement best describes consumer products?

a. Unlike business products, consumer products are custom-tailored to the buyer's exact specifications.

b. Unlike business products, consumer products are promoted mainly through advertising or social media.

c. Unlike business products, the promotion of consumer products is not affected by the brand name and the product's packaging.

d. Unlike business products, the promotion of consumer products does not require the creation of brand familiarity.

What is the goal of promotion during the growth stage of the product life cycle?

a. to emphasize the product's differential advantage over the competition

b. to eliminate all marketing expenses of the product except at the retail level

c. to increase the market share of the product sellers

d. to inform the target audience that the product is available

What is the objective of informative promotion?

a. to form relationships with potential customers through social media platforms

b. to stimulate interest in a new product

c. to keep the product and brand name in the public's mind

d. to stimulate a purchase or an action

Burger King wanted to reverse negative perceptions of its brand through the use of a consistent and coordinated promotional message. It sponsored the opening episode of the television show the Bachelor Canada. Which promotion concept refers to Burger King's overall campaign that in-cludes the Bachelor Canada sponsorship, contests, advertising, public relations, and other sales promotions that delivered a consistent message?

a. coordinational promotion. 

b. promotional mixing. 

c. integrated marketing communications.

d.processed marketing

GM unveiled a GM Fuel Price Protection Program that caps the per-litre price consumers pay for gas at $0.80 per litre when they purchase select GM full-size utility and mid-size cars. Which term refers to this type of promotion, which is designed to stimulate consumer buying?

a. sales promotion. 

b. public relations activity. 

c.advertisingd. 

d.personal selling

Arc Promotional Agency created the first mobile blogging competition and online reality show for SingTel, a telecommunications company in Singapore. The campaign let SingTel customers pick their dream couple and follow their lives through a moblog. By blogging, which type of communication with its consumers was SingTel able to use?

a. two-way communication. 

b. crowdsourcing communications. 

c. narrowcasting communication