n Part $2$ we are about to introduce a major marketing and advertising program to attract

maternity patients. Five years ago, we established maternity services as a priority. Based on our

market share and national norms, have we been successful? Our medical staff and board have

indicated that it would welcome applications from qualified physicians currently in our service

area if it benefited the hospital. Analyze the MDs currently associated with MIDCARE and$/$or

Medical Associates and recommend specifically which of these physicians we should recruit to

join the medical staff at Webster Hospital. We are prepared to hire the physicians and, if needed,

purchase their practices. We are also considering hiring up to six new primary care physicians as

hospital employees. If we do this, where should we locate their practices and why? Should we

further expand the number of maternity rooms? Include your rationale for all your

recommendations.