n this weeks discussion board we examine the statement - Misreading culture in a foreign market is "kryptonite" to an international marketer.

Review Chapters 4 and 5, watch the lecture video and read/watch the four postings in the Week 6 content section.

Discuss using an example from your personal experience with a cultural misunderstanding.

Consider a business person from a high context culture negotiating with a business person from a low context culture. What could go wrong?