n your assigned reading you were introduced to six characteristics of a useful segmentation. To test your understanding, match the following narrative to the appropriate segmentation characteristic.

A$.$ Actionable

B$.$ Differentiable

C$.$ Stable

D$.$ Substantial

E$.$ Accessible

F$.$ Identifiable

select

$1.$ In the crowded market for sweet treats, Estee Foods focuses on consumers who needed or wanted to restrict their intake of sugar and other ingredients like carbohydrates.

select

$2.$ While the data clearly revealed there were unmet needs in the market, the firm$$s marketing director questioned if the market was large enough for the company to profitably serve with a new product.

select

$3.$ While the segmentation study commissioned by the firm identified several interesting new market opportunities, the head of marketing was concerned that the organization could not effectively reach these segments.

select

$4.$ Lifestyle segmentation is an effective way to categorize customers into groups; however, new trends and social changes can result in short$-$lived appeal.

select

$5.$ Sapporo is one of the oldest brands of beer in Japan, founded in $1876.$ Recognizing growth of nonalcoholic beers, the company launched its own non$-$alcoholic premium beer in $2011$ to appeal to this segment of the market.

select

$6.$ Despite the founder$$s conviction about the market segment she was wanting to pursue, the firm had to abandon its efforts given the enormous time and money needed to reach the market.