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N6 Acompany is evaluating several strategic options. Halfof the board is focused on maximizing prot. lGiven this goal. and the analysts' estimate of demand. Q

N6

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Acompany is evaluating several strategic options. Halfof the board is focused on maximizing prot. lGiven this goal. and the analysts' estimate of demand. Q = 200 - 0.5P. and cost. C = 1.200 + 20D. which price would the company have to charge'r'r The other half of the board wants to pursue an aggressive growth strategy. and is therefore focused on maximizing revenue. regardless of costs. If the company wants to maximize revenue, should it charge more or less than if it wants to maximize prot? {:3 $140 to maximize prot. less to maximize revenue. {:3 $290 to maximize prot. less to maximize revenue. '3'] $00 to maximize prot. more to maximize revenue. '3'] $300 to maximize prot. more to maximize revenue. QUESTION 2 Vour summer employer. the Possum Run Railway. is serving nonsenior customers and senior customers at a uniform price of $23 per ticket. Although the marginal cost of an extra rider is zero. you have observed that these customer segments have different characteristics. Non-seniors' daily demand function for tickets is C!" = 000 10 PM. where Elm is average daily sales to non-seniors and PM is the ticket price for them. Seniors' daily demand function for tickets is 4.05 = 500 - 15 P3, where [13 is average daily sales to senior and P3 is the price charged to them. Wth'l Pavel Potsky. the CEO of Possum Run. joined your lunch table at the cafeteria, you mentioned the idea to offer a discount to seniors. "It would be nice to make it cheaper for seniors." the CED reacts. "Etut how is it going to affect our bottom line?" You believe this pricing strategy would actually improve protability. if ticket prices were raised for non-seniors at the same time. Your forecast of additional daily prot is: "2:- $150 "2:- $230 $1,400 {:2- $2.400

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