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Nabisco, the nations largest cookie and cracker producer, introduced mini its line recently. They were confident that they would not have the problems of acceptance

Nabisco, the nations largest cookie and cracker producer, introduced "mini" its line recently. They were confident that they would not have the problems of acceptance the many other companies would have in introducing a new style of snack. Why? They also felt that this line would help to prevent many new firms from entering their market. Why?

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