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Name a company you think is successfully following a Market Orientation. Why is this firm successful in their industry following such an orientation? Do you

  1. Name a company you think is successfully following a Market Orientation. Why is this firm successful in their industry following such an orientation?
  2. Do you believe it is possible for this company to achieve a sustainable competitive advantage? Describe why or why not.

https://www.ted.com/talks/joseph_pine_what_consumers_want?language=en#t-173668

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