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1. What is marketing? 2. What is the marketing mix and what are the 4Ps of marketing? 3. There are 4 market-product strategies - market

1. What is marketing?

2. What is the marketing mix and what are the 4Ps of marketing?

3. There are 4 market-product strategies - market penetration, market development, product development, and diversification. What is the difference between related diversification and unrelated diversification?

4. What generation do you belong to? Which characteristics from the course do you relate to for this generation?

5. Name and describe one piece of Canadian legislation designed to protect Canadian consumers. For example, C-28 Anti-Spam Legislation (CASL) is one piece that we discussed in the course.

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