Question
Name and describe the five major promotion tools used in a companys marketing communications mix.
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i Sales Promotion Sales promotion covers those showcasing exercises other than publicizing exposure and individual selling that animate shopper buying ...Get Instant Access to Expert-Tailored Solutions
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Get StartedRecommended Textbook for
Global Business
Authors: Mike W. Peng
3rd Edition
9781285528489, 1133485936, 285528484, 978-1133485933
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