Question
Name and describe the four major sets of variables that might be used in segmenting consumer markets. Which segmenting variables do you think CHIEF (http://www.chief.com.pk)
Name and describe the four major sets of variables that might be used in segmenting consumer markets. Which segmenting variables do you think CHIEF (http://www.chief.com.pk) is using? Compare it with Pizza Hut (https://www.pizzahut.com.pk) .
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
