Question
Name and describe the steps involved with the target marketing process. Discuss the ways markets can be segmented. Provide real world examples of effective target
Name and describe the steps involved with the target marketing process. Discuss the ways markets can be segmented. Provide real world examples of effective target marketers to support your answer. How does this process relate to the shotgun and the rifle?
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Innovation And Finance
Authors: Andreas Pyka, Hans-Peter Burghof
1st Edition
0415696852, 978-0415696852
