Name: Cheesy Bites Concept: Cheesy Bites is a food cart that specializes in serving gourmet grilled cheese sandwiches with unique flavor combinations. The food cart will be located in high-traffic areas of downtown Toronto, targeting office workers, tourists, and local residents. The menu will feature a variety of premium cheeses, artisan bread, and high-quality ingredients to create delicious and indulgent grilled cheese sandwiches. Assignment Guidelines Assessing the Viability of the Gourmet Grilled Cheese Food Cart Business Idea Introduction: 1. Provide an overview of the gourmet grilled cheese food cart concept and its target market. 2. State the objective of the assignment, which is to assess the viability of the business idea. Section 1: Market Analysis a. Describe the geographic location of your target market in downtown Toronto. b. Identify and analyze the primary pain points experienced by your target customers, such as limited lunch options, long wait times, or lack of variety. c. Assess the most prominent needs of your target market, such as quick and convenient meal options, affordable yet quality food, or unique dining experiences. Explain how your gourmet grilled cheese sandwiches can meet these needs. Section 2: Product Offering and Differentiation 1. Describe the gourmet grilled cheese sandwich offerings, including the variety of cheeses, bread options, and additional ingredients. 2. Assess the uniqueness and differentiation of the menu compared to existing food options in downtown Toronto. 3. Analyze how your gourmet grilled cheese sandwiches address the pain points and needs of your target market, such as providing a quick and indulgent lunch option or offering a unique twist on a classic comfort food. Section 3: Target Market Demographics a. Provide an overview of the demographics of your target audience, including age range, income level, and occupation. Discuss how these demographics align with the downtown Toronto area. b. Analyze any specific preferences or characteristics of your target market, such as a preference for artisanal or gourmet food options or a willingness to try new and unique flavors. Section 4: Target Market Engagement a. Identify where your target market spends most of their time, both online and physically. This includes particular social media platforms they use and physical locations they frequent, such as nearby office buildings or popular downtown areas. b. Discuss potential marketing strategies to engage with your target market effectively, such as using social media platforms like Instagram or Facebook to showcase mouthwatering grilled cheese creations or partnering with local businesses to attract office workers during lunch breaks.

Name: Cheesy Bites Concept: Cheesy Bites is a food cart that specializes in serving gourmet grilled cheese sandwiches with unique flavor combinations. The food cart will be located in high-traffic areas of downtown Toronto, targeting office workers, tounsts, and local residents. The menu will feature a variety of premium cheeses, artisan bread, and high-quality ingredients to create delicious and indulgent grilled cheese sandwiches. Assignment Guidelines Assessing the Viability of the Gourmet Grilled Cheese Food Cart Business Idea Introduction: 1. Provide an overview of the gourmet grilled cheese food cart concept and its target market. 2. State the objective of the assignment which is to assess the viability of the business idea Section 1: Market Analysis a. Describe the geographic location of your target market in downtown Toronto. b. Identify and analyze the primary pain points experienced by your target customers, such as limited lunch options, long wait times, or lack of variety, c. Assess the most prominent needs of your target market, such as quick and convenient meal options, affordabie yet quality food; or unique dining experiences Explain how your gourmet gniled cheese sandwiches can meet these needs. Section 2: Product Offering and Differentiation 1. Describe the gourmet griled cheese sandwich offerings, inclucing the variety of cheeses, bread options, and additional ingredients 2. Assess the uniqueness and differentiation of the menu compared to existing food options in downtown Toronto: 3. Analyze how your gourmet grilled cheese sandwaches address the pain points and needs of your target market-such as providing a quick and indulgent lunch option or offering a unique twist on a classic comfort food: Section 3: Target Market Demographics a. Provide an overview of the demographics of your target audience, including age range, income level, and occupation. Discuss how these demographics align with the downtown Toronto area. b. Analyze any specific preferences or charactenstics of your target market, such as a preference for artisanal or gourmet food options or a willingness to try new and unique flavors. Section 4: Target Market Engagement a. Identify where your target market spends most of their time, both online and physically. This includes particular social media platforms they use and physical locations they frequent, such as nearby office buidings or popular downtown areas. b Discuss potential marketing strategies to engage with your target market effectively, such as using social media platforms like instagram or Facebook to showcase mouthwatering grilled cheese creations or partnering with local businesses to attract office workers during lunch breaks