Name: Date: MARKETING -- TEST #2 Chapters 10, 12, 13, 14, 15, 16, 17, and 18 100 points Short Answer: Please indicate your answer to the following eight questions. 1. Describe the advantages and disadvantages of the approaches to international market entry discussed in chapter ten. 2. Compare and contrast the marketing mix and target market for a bike shop in your community with an online provider of bicycles 3 Briefly explain the nature of the basic promotion methods available to a marketing manager and the strengths and limitations of each. 4. Briefly discuss the key steps in the personal selling process utilizing an example product or service of your choosing. 5. Discuss the strategy decisions a marketing manager must make in the advertising business 6. Identify three strategy decisions a marketing manager must make in the Price area 7. Describe how you would compute a break-even point (In dollars and in units) for a particular product. 8. Compare and contrast the two basic approaches to cost analysis - full cost and contribution margin approach