Name Maker is an online company that sells high$-$end gift wrapping that can have custom slogans or names printed on it$,$ such as the name of a person celebrating a birthday or a couple who is getting married. This made$-$to$-$order gift wrapping is priced from $$24\mathrm{.}95$ to $$32\mathrm{.}95$ per $12-$foot roll. This is an example of

Group of answer choices

mass customization.

product customization.

differentiation

"Tiffany$/$Walmart$"$ marketing.

business marketing.