Name of organisation - Full name, LTD, LLC, PLC, Public Sector Agency (Legal Structure) Size of the
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- Name of organisation - Full name, LTD, LLC, PLC, Public Sector Agency (Legal Structure)
- Size of the organisation - Local, regional, International, how many branches? Where is the headquarters? How many employees?
- Main markets: Local markets, regional countries, international markets? How many? List the markets
- Examples of products and services: List the types of the products and services offered with a description of each (product portfolio or the service portfolio) How are they delivered? Physical storefronts or online?
- Approach used to gain a competitive advantage
- Business model, market share, ranking in the industry, asset valuation
7. Key competitors: What are the rival competitors to your chosen company? Indicate the extent of industry rivalry? Mild, moderate, high rivalry.
8. Main customer segments
International AIDS Society is the organisation
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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