Name of the coures ( Business Communication )

Mr. Nyugen Ho is a Vietnamese entrepreneur who started a clothing factory in Vietnam. After two years of good business within the country's local markets, there was a huge demand for his clothes in the international markets like Canada, Australia, Japan, United States and France. But he didn't want to sell his products outside Vietnam - he has never travelled outside his country as there was always a fear of losing face (fearing that people will not respect him and will hate him for the race he belongs to). He always felt that if he set his business outside his country, he would feel unwelcomed and that his business would be attacked and exploited. Moreover, he hat he would feel alienated (feeling different/lonely) in new surroundings. What problem is Mr. Nyugen experiencing? Stereotyping Ethnocentrism O Individualism Xenophobia