Name: Twitter Description: After reading the Twitter assignment and reviewing the videos provided, discuss the questions, at the end of the reading, in detail. I am not necessarily asking for your opinion. I expect to see some research and review in response to these questions. Quality in your ideas, critical analysis which presents a clear articulation and insightful analysis of the important concepts to be considered in making your decision to do or not to do something. Use examples. Use precise language that engages the reader. Develop a strong conclusion that shows how the course, your research and readings have impacted your decisions to assist you in arriving at your final conclusions. Case for Critical Thinking: Twitter - Rewriting (or Killing?) Communication [Case 14, p. C-17] CASE ANALYSIS QUESTIONS 1. DISCUSSION What are the advantages and disadvantages of communicating via Twitter? Can a 140-character tweet really be effective? What guidelines would you recommend for maximiz- ing the effectiveness of a personal tweet? 2. PROBLEM SOLVING You have been given a first assignment as the new summer intern in the office of a corporate CEO. The task is to analyze Twitter and make a presentation to the CEO and her executive team recommending whether or not it should be used for corporate purposes. What points will you make in the presentation to summarize its potential uses, possible downsides, and overall strategic value to the firm? 3. FURTHER RESEARCH Do research to identify current developments with Twitter. What is presently happening with the firm? What are the financial and business analysts saying? Is Twitter still innovating, and if so, what new directions are evident? Is Twitter on a continued path of success, or is its 140character appeal starting to fade? Who are Twitter's major competitors? Are they real threats, or not? Is the tweet here to stay, or will it soon be displaced by the next best leap forward in communication technology? Here, I am not necessarily asking for your opinion. I expect to see some research and review in response to these questions. Show some examples, as required: 1. Quality in your ideas: A discussion of the Issue/problem to being considered 2. A critical analysis of your thoughts stated clearly and described comprehensively. A critical analysis which presents a clear articulation and insightful analysis of the important concepts to be considered in making your decision to do something or not to do something. Use examples from the textbook chapter readings to help you in understanding the concepts and theories in making ethical decisions, and how your action or nonaction can have an impact on the future and other related or non-related situations 3. Your thought should be clearly organized. Use vivid and precise language that engages the reader. In other words, try to share something with the reader that will cause them to think more about the situation 4. Develop a strong conclusion that shows how the course, your research and readings have impacted your decisions to assist you in arriving at your final conclusions. [This part can be supported by the references you use]. It should also provide examples of ways in which you can apply the course materials and research in your personal and/or professional life 5. Timeliness of submitting assignment using the actual due date, and the required Word Count