1. Name your company and explain its significance.
2. Describe the product or service you will produce or sell.
   • If you are focusing on the snack food company, clarify the key ingredients and any flavors you plan to offer.
   • If you choose your own company, and it is a service company, clarify the service options you plan to offer.
   • If you choose your own company and product, specify the options (flavors, versions of the product, et cetera) you will offer to consumers.
3. Develop your company's mission statement.
   • Enclose your mission statement within quotation marks.