Naming a piece newsletter in an email message can help customers learn more about the company and its campaign True or False

Which of the following statements are correct when creating new ads on Facebook? A.Creation of one adset with multiple locations is better than building adsets too specifically B. All of the interests that you want to include means you are targeting all of the people who like one or more of the interests C. The only targeting option Facebook requires is language D. Starting with an audience that meets set criteria for products is just as good as matching the existing user base

Which of the following tips can be applied to write an effective Facebook Ad? A.Highlighting benefits or special offers B.Having simple eye catching images C.Including call to action features D.Testing & running multiple variations E.All of the above

All conversions tracked by Google Adwords is good for sales and unique for leads True False

Which of the following is not a way to optimize your mobile presence for SEO? Index your content Create engaging content Simple and few web pages always makes your website easily found Utilize social engagements Break down page elements

What insight can be drawn from using the Multi-Channel Funnels feature in Google Analytics? The average page load times for different device types The languages and locations of your most frequent visitors The sales performance of your various products on different device types The impacts of various referral sources on your revenue

A customer data platform uses personally identifiable information and customer analytics based on conversion, retention, and CRM based customer experiences. True False

What types of emails can be sent once customer segmentation has been achieved? A. Welcoming new subscribers B. Special offers based on demographics C. Abandon cart/form emails D. Demonstrating security savviness with COI E. All of the above

Should email designs be "mobile first" A. Mobile and desktop should be considered equally B. Mobile emails can't contain the brand elements necessary for effective email marketing C. Half of all users read emails on a mobile device and mobile designs work well across all reader types D. Mobile is a more cost-effective way to design

For which of the following options is a managing editor responsible? A. Creation of brand voice, look, feel, and quality B. Writing and editing C. Vendor vetting and coordination D. All of the above

Which is the correct sequence to designing an effective blog? A, Make it visual, have clear conversion goals, and make sure you have multiple paths to social B. Determine how many employees need access, choose which platform to use, and create blog content C. Make it visual, make it interactive, and update it regularly D. Choose an appropriate domain name, determine a color scheme, and include strong visuals E. Ensure multiple paths to social media, include strong visuals, and include music

What is the most common payment structure for search marketing? A. Pay-per-click B. Pay-per-impression C. Pay-per-view D. Pay-per-search

Creating a Destination Goal with the settings "Begins With" and "/thankyou" would define which of the following pages as goal destinations? A. /thankyou.html B. /thankyou.php C. /thankyou/complete.html D. Only A and B E. All of the above

Which of the following is the most effective way to measure SEO (search engine optimization) performance? A. Using web analytics tools to understand the search keywords that led visitors to your site B. Measuring the increase in cost for competitive paid search keywords C. Measuring the number of mentions you are receiving on social media through the use of search engines D. Calculating the number of pages that have been indexed by search engines.

When Designing an email, what is the most important element to increase the chance of the receiver opening the e-mail. A. Length of the subject line B. Sender Name C. Subject Text D. Text in the preview

Growth on Facebook is hinged on your ability to _____. A. Pay for followers B. Extend your brand enough C. Engage with fans D. Pay for advertising E. Have a business, not a personal, page

There are several appropriate methods to understand a company's prospects/customers in an e-commerce business; which the following is NOT one? A. E-mail survey B. On-site survey C. User testing D. Phone call E. Focus group

What is an affinity category? A. A method of ranking how often visitors travel to your website B. A rating scale for your current customers based on how much they value your brand C. A demographic category of your target customers who already have knowledge of your brand D. Groupings of website visitors based on similar shared interests and hobbies

Google Analytics allows you to build reports that segment visitors by which categories? A. Demographics B. Behavior C. Traffic Source D. Only a & c E. All of the above