Nanyang Optical Beyond Product Design Managing the Supply Chain case study Yang makes a number of bold claims and broad generalizations in the case that are not supported by evidence What are some examples of these audacious claims and or broad statements Create a SWOT analysis for Yang's Urband and Link venture Who else should the case writer have interviewed in order to gain a better understanding of the Urband and Link business venture's realistic strengths, weaknesses, opportunities, and threats Yang previously ran a business called Eye Biz, which failed He relaunched Eye Biz in order to design and sell the Urband and Link eyeglasses Do you think he'll succeed this time Why or why not 5 Yang gave away some of his intellectual property to his business partners in order to give himself more time to focus on issues that were better suited to his own skill set (p 10) Do you believe this was a wise decision Why or why not 6 What additional information would you require before considering investing in Yang's Urband and Link business venture 7 What features benefits do customers get when they buy Urband or Link eyewear that they cannot get from other brands Do you believe Yang has created sweet spot eyeglasses (refer to Maats video in module 3) Why or why not

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Nanyang Optical - Beyond Product Design - Managing the Supply Chain case study Yang makes a number of bold claims and broad generalizations in the

Nanyang Optical - Beyond Product Design - Managing the Supply Chain case study

Yang makes a number of bold claims and broad generalizations in the case that are not supported by evidence. What are some examples of these audacious claims and/or broad statements?
Create a SWOT analysis for Yang's Urband and Link venture.
Who else should the case writer have interviewed in order to gain a better understanding of the Urband and Link business venture's realistic strengths, weaknesses, opportunities, and threats?
Yang previously ran a business called "Eye-Biz," which failed. He relaunched "Eye-Biz" in order to design and sell the "Urband" and "Link" eyeglasses. Do you think he'll succeed this time? Why or why not??

5. Yang gave away some of his intellectual property to his business partners in order to "give himself more time to focus on issues that were better suited to his own skill set" (p. 10). Do you believe this was a wise decision? Why or why not?

6. What additional information would you require before considering investing in Yang's Urband and Link business venture?

7. What features/benefits do customers get when they buy Urband or Link eyewear that they cannot get from other brands? Do you believe Yang has created "sweet spot" eyeglasses (refer to "Maats" video in module 3)? Why or why not?