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Nathan is the CEO of a new company that makes computer networking equipment. While the firm has enough capacity to manufacture quality products, it lacks
Nathan is the CEO of a new company that makes computer networking equipment. While the firm has enough capacity to manufacture quality products, it lacks the staff to provide related consulting services or design corporate IT systems. Thus, Nathan aims not ot pursue customers who expect such services. Which segmentation variable is he using to make this decision? Question 11 options: a) Purchasing approaches b) Economic stability c) Situational factors d) Demographic factors e) Operating variables
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