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NationaliTeas is an online tea shop that's seen a rise in popularity. The company has grown from a small domestic business with 10,000 customers a
NationaliTeas is an online tea shop that's seen a rise in popularity. The company has grown from a small domestic business with 10,000 customers a month to a global organization that serves 250,000 customers a month with international ties and partnerships. The expansion of the company has resulted in the need for guidelines for communicating with both domestic and international audiences, including employees and the public. Because NationaliTeas has not worked with international locations before, management is unsure of how to approach its messaging in a way that is professional and culturally sensitive. You have been hired by NationaliTeas to come up with a global communication plan, which will consist of audience analysis, global communication best practices, and company-specific communication practices that can be used to communicate with internal and external audiences across the globe as the company continues to expand. Prompt Before NationaliTeas begins its international expansion campaign, specific target audiences have to be identified for the various communications involved in the campaign. The company also needs to be aware of any potential risks and factors that could have negative implications on different cultures and society so that these can be prevented or addressed as necessary. The CEO of NationaliTeas has asked you to come up with a report defining these target audiences, risks, and other factors which can be shared with the appropriate employees and members of the organization as needed.
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