Native Bush Spices Australia is based in Coffs Harbour, NSW.

The business was established in 2010 to cater for a demand for Australian native food products. The company has organic certification.

The company manufactures and retails a range of organic, Australian native foods including:

Native herbs and spices

Native herbal teas

Native fruit jams and conserves

Currently the business is selling its products through several small supermarkets and health stores throughout Australia. The company also has a web site through which products can be ordered.

The company's overall business objectives for the next three years are to increase sales and create brand awareness, develop a broader product range, as well as expand into overseas markets. The company is also considering options for alliance marketing.

The company is also looking at moving into international markets, namely South-East Asia - specifically Hong Kong, Japan and Singapore.

The company's target customers are those that enjoy gourmet foods. The age range of Australian consumers buying their products is between 35 and 65. Most of their consumers are health conscious, care about protecting the environment and have an average income of $80,000.

The company currently employs the following staff in its head office: CEO, Operations Manager, Marketing and Sales Manager, Administration Manager and Customer Service Officer.

Around 10 staff are employed in the factory making and distributing the products.

Although the company does not have a formal strategic plan, the following information is included on its web site about its mission, vision and values:

Mission

Native Bush Spices Australia is committed to providing the highest quality product to all its clients.

Vision

We are constantly working to establish ourselves as the most respected and sought-after supplier of native bush spices.

Values

Respect: taking time to understand and value each of our customers and respecting their choices.

Responsibility: acting with integrity towards our staff, our customers, the community and the environment.

Caring: a duty of care for our staff, customers and the environment.

Excellence: to always look to provide the best quality product and customer service.

Integrity: to act with honesty, openness and do what we say we will do.

Innovation: to be industry leaders.Native Bush Spices Australia is based in Coffs Harbour, NSW.

The business was established in 2010 to cater for a demand for Australian native food products. The company has organic certification.

The company manufactures and retails a range of organic, Australian native foods including:

Native herbs and spices

Native herbal teas

Native fruit jams and conserves

Currently the business is selling its products through several small supermarkets and health stores throughout Australia. The company also has a web site through which products can be ordered.

The company's overall business objectives for the next three years are to increase sales and create brand awareness, develop a broader product range, as well as expand into overseas markets. The company is also considering options for alliance marketing.

The company is also looking at moving into international markets, namely South-East Asia - specifically Hong Kong, Japan and Singapore.

The company's target customers are those that enjoy gourmet foods. The age range of Australian consumers buying their products is between 35 and 65. Most of their consumers are health conscious, care about protecting the environment and have an average income of $80,000.

The company currently employs the following staff in its head office: CEO, Operations Manager, Marketing and Sales Manager, Administration Manager and Customer Service Officer.

Around 10 staff are employed in the factory making and distributing the products.

Although the company does not have a formal strategic plan, the following information is included on its web site about its mission, vision and values:

Mission

Native Bush Spices Australia is committed to providing the highest quality product to all its clients.

Vision

We are constantly working to establish ourselves as the most respected and sought-after supplier of native bush spices.

Values

Respect: taking time to understand and value each of our customers and respecting their choices.

Responsibility: acting with integrity towards our staff, our customers, the community and the environment.

Caring: a duty of care for our staff, customers and the environment.

Excellence: to always look to provide the best quality product and customer service.

Integrity: to act with honesty, openness and do what we say we will do.

Innovation: to be industry leaders

1.Prepare for meeting with team.

Carefully read the scenario information, including the information about the organisational mission, vision and values and business objectives.

Conduct research about developing mission, vision and value statements, as well as formulating strategic objectives. Identify some examples of these statements/objectives from at least two other companies. Compare the vision, mission and value statements to those of Native Bush Spices Australia. Make notes about whether you think the existing mission, vision and value statements are clear enough to guide operations. You will need to share your thoughts at the meeting with the management team, as well as listen to the management team's ideas.

You should also make notes about the key business strategies and research best practice techniques for formulating strategic objectives.