Natural Farming Association - an association partially funded by the UK

Government - is responsible for the promotion of natural organic products. In response to the debate about genetically modified food, it decides to launch a campaign called 'Follow the Red, White and Blue Tractor'. The campaign involves 20 different TV advertisements. At the end of each commercial, a logo appears containing a red, white and blue tractor with the words 'British Guaranteed Products'. Viva la Natura (VN) is an Italian producer of organic products. VN exports 60% of its products to the UK. It seeks your advice on whether this campaign may be in breach of Article 34 of the Treaty on the Functioning of the European Union (TFEU).

Free Movement of Goods