Question
ndigo with more than 50% share in the domestic traffic has demonstrated unprecedented growth strategy and growth in Indian aviation sector. Going forward their biggest
ndigo with more than 50% share in the domestic traffic has demonstrated unprecedented
growth strategy and growth in Indian aviation sector. Going forward their biggest challenge will
be to show the same dominance in international traffic originating from India and COVID has
presented new opportunities and challenges.
1) What should be indigo's strategy in terms of international expansion? Will they be able
to demonstrate the same dominance as domestic if yes how? If No, why?
2) How will they protect and GROW domestic traffic as its critical to support international?
3) Can they continue with the cargo strategy that they implemented as a tactical move due
to challenges that the industry faced due to COVID?
Link: https://www.businesstoday.in/bt-buzz/news/coronavirus-impact-how-indigo-is-turningcovid-crisis-into-an-opportunity/story/406081.html
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