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ndigo with more than 50% share in the domestic traffic has demonstrated unprecedented growth strategy and growth in Indian aviation sector. Going forward their biggest

ndigo with more than 50% share in the domestic traffic has demonstrated unprecedented

growth strategy and growth in Indian aviation sector. Going forward their biggest challenge will

be to show the same dominance in international traffic originating from India and COVID has

presented new opportunities and challenges.

1) What should be indigo's strategy in terms of international expansion? Will they be able

to demonstrate the same dominance as domestic if yes how? If No, why?

2) How will they protect and GROW domestic traffic as its critical to support international?

3) Can they continue with the cargo strategy that they implemented as a tactical move due

to challenges that the industry faced due to COVID?

Link: https://www.businesstoday.in/bt-buzz/news/coronavirus-impact-how-indigo-is-turningcovid-crisis-into-an-opportunity/story/406081.html

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