1. ndustry Overview about apparel and footwear

An industry analysis is a marketing process that provides statistics about the market potential of your business products/services.

This section should include:

• Size of the industry in the UAE (such as revenue data and/or sales volume).
• Growth of the industry over the past 3 years in the UAE.
• Identify key competitors in the UAE market.

In developing this industry overview students are expected to use credible data from industry-based databases, such as Euromonitor and Statista databases.

Its important to profile the current state of your industry. Identify and indicate where the industry seems to be heading, using metrics such as size, trends, and projected growth, with plenty of data to support your findings.