ne Niagar En D) promotion. E) competition 20 According to Figure 1. point A would most likely represent what option for entering the global marketplace NAM potential A) currency rates. B) transportation costs. C) transaction costs. LARAN Figure I A. joint venture B. licensing C. exporting D. direct investment E. franchise A. product extension B. product adaptation C. product customization D. product invention E. product integration ATOMARIA DE BANANEREST A B C Amount of a nem ancal cederepenskrbing controf D 26) KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes. This is an example of which type of global marketing product and promotion strategy? Most 27) The price of a six-pack of Heineken varies in price by as much as 50 percent depending on where it is sold due to all of the factors except: