Ned Flanders is trying to improve his store's social media presence, and he has heard that he should work with celebrities and popular people who have LOTS of friends$/$followers on social media sites. The MOST effective individuals that he could possibly work with are called $"\_\_\_\_\_\_\_\_\_\_,"$ because their online endorsements$/$mentions$/$recommendations will often successfully encourage their social media followers to buy the product as well!

Group of answer choices

Big$-$name Buyers

Sales makers

Social Influencers

Decision makers