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Premium money is appropriate for promoting products sold through self-service. a. True O b. False while they compete solely on chance in Individuals compete for prizes based on analytical or creative skill in a, consumer games; consumer sweepstakes b. consumer sweepstakes; consumer games c. consumer contests; consumer games d. consumer contests, consumer sweepstakes e consumer games; consumer contests Which of the following is true about sales promotion? O a. It has become more important to target sales promotion at consumers than at resellers. O b. It is often used to replace advertising and personal selling because of its effectiveness. O c It encompasses all promotional activities other than personal selling, advertising, and public relations. d. It is the most expensive of all promotional efforts and is therefore rarely utilized as promotion. O e. It is the least expensive of all promotional efforts and is used to replace personal selling