Need feedback on this... You work for a small, start$-$up company that offers fair trade apparel from around the world to customers through its single store and website. The owner realizes it$$s time to purchase some small$-$business accounting software. He asks you to learn what kind of software is available, develop criteria for evaluating the options you find, and recommend which software program is the best choice.

In this scenario finding an accounting software, would increase the financial productivity and keep ip with the day$-$to$-$day operations and sales. This software would also give the owner a more in$-$depth look at expenses and could possibly help to improve marketing and price strategy. When recommending the software, I would use logos as my form of persuasion. Software is a product and can be measured by applicable benefits, performance and usage. Using logos $($logic and reason$),$ I would research software and select the software that would most benefit the store and list the benefits of the software and how it will improve the store and business overall.