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The publisher of a textbook is a monopoly for that specific textbook. Textbook publishers hope to maximize profits. Authors, however face very different incentives. Authors are typically paid royalties, which are a specific percentage of total revenue from the sale of a book. Thus an author would like the total revenue to be maximized. Dollars Po MC A ATC H E D 0 Q1 1Q3 Q Q5 Quantity Q2 MR of Output The figure above shows the cost and revenue structure of the publisher. a. What price and quantity would the publisher choose? Briefly explain. b. What price and quantity would the author prefer most? Briefly explain