Need help getting a plan together for KMart to be revitalized. The directions are below.

VII. Marketing Programs (40 points)

This section is essentially a detailed analysis of the marketing mix factors (the 4 Ps) and should be fairly well defined in the previous sections. Subheadings are as follows:

Subheading #1 Product Strategy include description of the product line, the unique product quality packaging, etc.

Subheading #2 Price Strategy define the price, the rationale/justification for the price point, etc.

Subheading #3 Promotion Strategy outline how the product will be marketed to your target market.

Subheading #4 Place (Distribution) Strategy consider the current distribution and how changes may need to be made based on any projected increase in sales volume.

VIII. Financial Data and Projections (10 points)

Define the approximate size, in units and dollars, of the target market for each of the companys products/services.

Provide managements estimate of the companys market share and associated industry rank for both the last three years (actual) and the next three years (projected).

What has been the growth and profitability history of the industry, the company specifically, and what are its future prospects? If the projected growth rate exceeds the historical growth rate, discuss the major factors behind the companys assumptions (e.g., technological breakthroughs, lower production costs that can be passed on to customers, value chain benefits/competencies, etc.)

IX. Implementation Plan how will the company turn its plan into action (10 points)

This section includes setting timeframes for the plan presented thus far, and the area responsible for its successful deployment.