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linter Run operates a Rocky Mountain ski resort. The company is planning its lift ticket pricing for the coming ski season. 1. (Click the icon to view the information.) Read the requirements. More info Investors would like to earn a 10% return on investment on the company's $270,000,000 of assets. Winter Run projects fixed costs to be $31,000,000 for the ski season. The resort serves about 725,000 skiers and snowboarders each season. Variable costs are about $12 per guest. Last year; due to its favorable reputation, Winter Run was a price-setter and was able to charge $3 more per lift ticket than its competitors without a reduction in the number of customers it received. Assume that Winter Run's reputation has diminished and other resorts in the vicinity are charging only $89 per lift ticket. Winter Run has become a price-taker and will not be able to charge more than its competitors. At the market price, Winter Run managers believe they will still serve 725,000 skiers and snowboarders each season. and as a percen Requirement 1. If Winter Run cannot reduce its costs, what profit will it earn? State your answer in dollars and as a percent of assets. Will investors be happy with the profit level? Complete the following table to calculate Winter Run's projected income. (Round the percentage to the nearest hundredth percent, X.XX%.) Winter Run's projected operating income (profit) as a percent of assets amounts to Weil investors be happy with this profit level? No, because the expected profit level does not meet the investors' target return on assets. Requirement 2. Assume Winter Run has found ways to cut its fixed costs to $29,000,000. What is its new target variable cost per skier/snowboarder? Complete the following table to calculate Winter Run's new target variable cost per customer. (Round your final answer to the nearest cent.)