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Andrews' Weaknesses

The second component of the SWOT analysis framework is the weaknesses, which

emphasize on the inadequacies of Andrews. Weaknesses are internal factors that are a hindrance

to business growth. The notable business weaknesses of the organization include: high selling

prices, owing to many debtors, dependence on sales from potential market segments, and slightly

restricted distribution network.

Restricted distribution network exists in the company because of the low number of

firm's employees. This business organization seems to carefully select people it employs to sell

its products. Andrews might have chosen to use this strategy to limit market reach. Also,

dependence on sales from prospective customers is an inadequacy to the company because these customers may not be interest in its products, but those of its competitors.

Andrews' Opportunities

This component of the SWOT analysis of Andrews Company outlines the significant

opportunities, which are available to the businesses. Opportunities are external factors resulting

from an organization's industry environment. The factors impact the strategic direction of

business organizations. In Andrews' case, the following were the significant opportunities:

development of new product portfolio or lines, an increase of sales from the potential market,

higher sales volumes rising for its market share, and expansion of the distribution network.

Andrews has the opportunity to expand its distribution network. This opportunity is directly

related to the inadequacies of the organization's restricted distribution channel. An expanded

distribution channel can assist the Andrews to reach more clients in the global market, thus,

increase the firm's sales volume in its potential markets.