Need help in rewriting this in my own words, please

In the plan that the company's board of directors approved, entitled TransGlobal 2030,

one of the SES (safety, excitement, and stewardship) goals is to accelerate the adoption of fuelefficient aircraft and the use of alternative fuels. This goal is something that TransGlobal should put a lot of effort into, not only for the company's future but also for the environment.

TransGlobal 2030 focuses a lot on sustainability efforts, especially those surrounding its

customers. As of right now, airlines are already taking a hit because of rising fuel prices. As

Bachman (19 Oct 2021) states, "Despite lackluster demand, the cost of jet fuel has climbed about

70% so far this year alongside rising crude oil prices." Unfortunately, to compensate for the

increased operating costs, the customers will suffer from an increase in ticket prices. Currently,

TransGlobal has a decent customer retention rate of 80%, and before COVID, the company saw

27% new customer growth. Should TransGlobal have to increase prices, it might cause damage

to these numbers, and future endeavors, if customers are forced to look for better prices.