Need help in rewriting this in my own words please

Brand equity can also be negative.If a brand has a huge product recall, for example, or is involved in a highly publicized environmental disaster such as the 2010 BP oil spill, some customers actively avoid that brand, and the brand name becomes a liability rather than an asset.

If your branding isn't consistent it is harder for people to verify the authenticity of your communications, making them less likely to convert as a direct result.Lack of visual consistency also looks careless and unprofessional which will have a negative impact on customers perception of your brand.