Need help in rewriting this please in my own words

Online Advertising for this Generation

According to a massive new study from Kantar Millward Brown, Gen Zers are more

discriminating and more aversive than most when it comes to advertising in general. For online

marketing Gen Zers are significantly more likely to skip ads which has been theorized to correlate to a lower boredom threshold. Similarly, they also more likely to be turned off by

invasive and interruptive online and mobile marketing formats. It is believed that Gen Zers are

actually more positive than other groups when it comes to traditional media. (Sterling, 2017)

Role of Traditional Methods of Marketing with Generation Z

Every article I came across regarding Generation Z stated, in some form or fashion,

that "traditional marketing does not work for generation z" and "throw out traditional

marketing for generation z", or "forget all you knew about traditional marketing with

generation z" and on and on ad nauseum. Despite this I did find a RevLocal article (Anderson,

2021) which stated (in two separate areas) that video format marketing is effective with

Generation Z and that this generation find storytelling in marketing to be appealing. This

could be used for short story format TV commercial (if YouTube commercials are out of the

questions for this assignment) or perhaps traditional televisions sitcoms with product

placement.