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need help please ... Instructions First, read Chapter 14 in the textbook. Then, imagine you are the marketing manager for a professional sport team and

need help please ...

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Instructions First, read Chapter 14 in the textbook. Then, imagine you are the marketing manager for a professional sport team and you get a phone call from a company that wants to produce versions of its electronic accessory products featuring your team's logo. In a 2- to 3-paragraph journal assignment, address the following: . Considerations: What are some of the considerations sport organizations must make when entering into licensing agreements? Explain your reasoning. . Questions: What five questions would you ask the company to help you determine whether you should agree to a licensing deal? As you develop your questions, consider how sport organizations employ licensing strategies and protect trademarks to maintain brand and logo integrity. Refer to Chapter 14 and other course resources to support your responses

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