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Need help please!! Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly

Need help please!!

Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement, which follows:

Sales $ 1,539,000
Variable expenses 531,850

Contribution margin 1,007,150
Fixed expenses 1,108,000

Net operating income (loss) $ (100,850)

In an effort to isolate the problem, the president has asked for an income statement segmented by division. Accordingly, the Accounting Department has developed the following information:

Division

East Central West
Sales $ 369,000 $ 640,000 $ 530,000
Variable expenses as a percentage of sales 45 % 29 % 34 %
Traceable fixed expenses $ 290,000 $ 337,000 $ 210,000

Required:
1.

Prepare a contribution format income statement segmented by divisions, as desired by the president.

Division
Total Company East Central West

2-a.

As a result of a marketing study, the president believes that sales in the West Division could be increased by 19% if monthly advertising in that division were increased by $24,000. Calculate the incremental net operating income

Incremental net operating income

2-b. Would you recommend the increased advertising?
Yes
No

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