Question
Need help please!! Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly
Need help please!!
Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement, which follows: |
Sales | $ | 1,539,000 |
Variable expenses | 531,850 | |
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Contribution margin | 1,007,150 | |
Fixed expenses | 1,108,000 | |
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Net operating income (loss) | $ | (100,850) |
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In an effort to isolate the problem, the president has asked for an income statement segmented by division. Accordingly, the Accounting Department has developed the following information: |
Division | |||||||||
East | Central | West | |||||||
Sales | $ | 369,000 | $ | 640,000 | $ | 530,000 | |||
Variable expenses as a percentage of sales | 45 | % | 29 | % | 34 | % | |||
Traceable fixed expenses | $ | 290,000 | $ | 337,000 | $ | 210,000 | |||
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Required: |
1. | Prepare a contribution format income statement segmented by divisions, as desired by the president. |
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2-a. | As a result of a marketing study, the president believes that sales in the West Division could be increased by 19% if monthly advertising in that division were increased by $24,000. Calculate the incremental net operating income
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