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Need help to explain in two pages about a) new Fitbit product orientation to the marketplace (smart watch that help people to sleep naturally) using

Need help to explain in two pages about

a) new Fitbit product orientation to the marketplace (smart watch that help people to sleep naturally) using (Kotler options) and

b) why the chosen product orientation approach is the best for the marketplace for the new Fitbit product (smart watch) ?

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