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Need help understanding how to do this. Colleen Company has gathered the following data pertaining to activities it performed for two of its major customers.

Need help understanding how to do this.

Colleen Company has gathered the following data pertaining to activities it performed for two of its major customers.

Jerry, Incorporated Kate Company
Number of orders 4 60
Units per order 3,000 220
Sales returns:
Number of returns 2 5
Total units returned 50 160
Number of sales calls 10 6

Colleen sells its products at $200 per unit. The firms gross margin ratio is 30%. Both Jerry and Kate pay their accounts promptly and no accounts receivable is over 30 days. After using business analytics software to carefully analyze the operating data for the past 30 months, the firm has determined the following activity costs:

Activity Cost Driver and Rate
Sales calls $900 per visit
Order processing 390 per order
Deliveries 490 per order
Sales returns 270 per return and $3 per unit returned
Sales salary 95,000 per month

Required:

1. Using customers as the cost objects, classify the activity costs into cost categories (unit-level, batch-level, etc.) and compute the total cost for Colleen Company to service Jerry, Incorporated and Kate Company.

2. Compare the profitability of these two customers.

Using customers as the cost objects, classify the activity costs into cost categories (unit-level, batch-level, etc.) and compute the total cost for Colleen Company to service Jerry, Incorporated and Kate Company.

Jerry, Incorporated Kate Company
Customer unit level costs:
Sales returns
Customer batch level costs:
Order processing
Sales returns
Delivery
Customer sustaining costs:
Sales calls
Total $0 $0

Compare the profitability of these two customers. (Loss amounts should be indicated by a minus sign. Round operating margin (loss) to 2 decimal places (i.e. 0.2134 should be entered as 21.34%).)

Jerry, Incorporated Kate Company
Sales
Sales returns
Net sales 0 0
Cost of goods sold
Gross margin 0 0
Sales support costs
Operating income (loss)
Operating margin (loss) % %

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