need help with the. substantiation and how to get the penetration% that supports the opinion.

1. Opinion:Tory BurchSport(athleisure) at a current 20% penetration to total sales, are underdeveloped -they should be able to grow this business to a 28% penetration. Substantiation:For this "opinion" please make a 'fictitious'quote which would substantiate the claim being made by comparing to a competitor'sAthleisurepenetration percent. (Make sure you understand the difference forchange% andpenetration%)